# Francesco Maria Falcone

> Francesco Maria Falcone is a designer, art director, curator and educator working on multidisciplinary projects.

## Pages
- [Home](https://francescomariafalcone.com/)
- [Info](https://francescomariafalcone.com/info)

## Bio
Originally from Melito Porto Salvo in the province of Reggio Calabria, where he took his first steps into the world of design. He studied at IED in Rome, earning a bachelor degree in Art Direction and Graphic Design, and later continued his education in Catania with a master in Art Direction at ABADIR. After working as a designer at Parakeet Studio in Rome, he moved to Rotterdam in the Netherlands, where he worked at Studio de Ronners, creating visual identities and exhibition design. Today he is developing his freelance practice, which allows him to work with Italian and international clients. In 2025, with the project A Touch of Tenderness designed at studio de Ronners he received the Gold Medal at the European Design Awards in Ljubljana, marking an important moment in his career. He is the cofounder of VisualBleed, an Instagram page and editorial project dedicated to researching, selecting, and sharing content related to the visual arts. Since 2025 he has been teaching at IED, where he leads the course in Phenomenology of Contemporary Arts within the Visual Communication Design bachelor program with a specialization in Graphic Design.

## Projects
- Kiliacci (2025, Brand Identity) — Kiliacci’s visual identity was built around a flexible logotype developed in two versions and paired with a custom symbol. The project explores the balance between experimentation and permanence, resulting in a graphic system that challenges conventions while establishing a distinctive, contemporary, and enduring visual language.
- Tech Hunter Jacket (2026, Graphic Design) — The graphic system developed for this limited edition jacket interprets TECHUNTER's visual language through a series of bold applications designed directly for the garment. Created in collaboration with Alessio Palazzi, the graphics strengthen the project's identity while respecting the jacket's technical construction and functional character.
- Overlude (2025, Brand Identity) — The visual identity for Overlude reflects the company's multidisciplinary approach to digital transformation, balancing technology with a human centered perspective. Built as a flexible and contemporary system, it conveys adaptability and innovation across every touchpoint, supporting the brand's evolution in a changing digital landscape.
- Formichetti HD (2026, Brand Identity) — Developed for Domenico Formichetti’s personal brand, the visual identity translates his eclectic universe into a distinctive and flexible graphic system. Through VisualBleed, we shaped a visual language that connects fashion, street culture, and contemporary design, reflecting the energy and attitude behind his creative vision.
- PDF for Chris Brown (2026, Graphic Design) — Created in collaboration with Domenico Formichetti, the project involved the design of custom patches for a jacket worn by Chris Brown during his live performance. Inspired by the titles of selected tracks, the graphics translate musical references into a visual language, creating a connection between the artist’s identity, performance, and garment.
- NM3 (2025, Brand identity) — Created for VisualBleed’s curated Shop, this project presents the NM07 by NM3 through a visual exploration focused on form, material, and presence. The exclusive black edition was captured through a raw and cinematic approach, highlighting the object’s character while reinforcing VisualBleed’s perspective on contemporary culture and design.
- Studio Traccia (2025, Web Design) — Designed for Studio Traccia, the website reflects the studio’s architectural vision through a clean and research-driven digital system. The experience balances visual storytelling and functional navigation, creating a space where architecture, projects, and creative processes can unfold naturally.
- Boeken als (2024, Exhibition Design) — Developed for Boeken Als at Huis van het Boek, the exhibition identity explores the book as both a cultural artifact and a contemporary object. Driven by typography and a recurring rope element, the visual system balances structure and expression to create a dynamic and distinctive identity.
- Time is Running (2025, Textile Design) — Time Is Running explores the relationship between movement and stillness, translating the continuous flow of time into a visual language. Inspired by Eadweard Muybridge’s studies on motion, the project captures the tension between fragmented moments and the creation of something enduring.
- Mmucciatu (2023, Textile Design) — Mmucciatu explores identity and territory through a generative typographic system applied to an extrafine merino wool plaid. Inspired by Calabria’s landscape and culture, code-generated patterns obscure and reveal typography, evoking belonging, memory, and hidden stories.
- Framing graphics (2021, Editorial Design) — The project explores the relationship between cinema and graphic design through an editorial archive of frames, typography, and graphic interventions. The publication reveals the overlooked role of designers in filmmaking, turning research into a system of visual storytelling.
- Misc (2026, Mixed) — A selection of projects developed across different areas of design, combining graphic experimentation, visual systems, digital experiences, and creative research. A collection of diverse outcomes that reflects an ongoing exploration of form, communication, and visual culture.